De verhouding tussen links op andere websites die naar je eigen website verwijzen en links op je eigen site die naar andere websites verwijzen is een belangrijke bepalende factor van je Google PageRank. Hieronder een artikel dat ik op een forum heb gevonden.
What Is Link Popularity?:
"Many of the top search engines and even some directories rank web sites (and pages) according to how many links there are that point or connect to a site (mostly from other sites but some search engines also include higher quality links within your own site).Many of the top search engines and even some directories rank web sites (and pages) according to how many links there are that point or connect to a site (mostly from other sites but some search engines also include higher quality links within your own site). "
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